MOTHER memecoin creator Iggy Azalea has teamed up with a major crypto industry market maker.
DWF Labs has announced a strategic partnership with Australian celebrity Iggy Azalea, the mind behind the contentious Solana-memecoin MOTHER.
The news was a boon to MOTHER’s price on Thursday, as the memecoin jumped over 30% shortly after the announcement. However, MOTHER had retraced some of the gains as of writing amid an ongoing market-wide slump.
Azalea’s MOTHER meme
Celebrity memecoins launched by figures like Azalea and Andrew Tate continue to draw attention within Solana’s booming ecosystem. MOTHER debuted around late May/early June to much debate on whether celebrities should field tokens in the first place.
The memecoin peaked at a $150 million market cap and garnered a cult-like following of crypto-native influencers who pushed the narrative on X Spaces and Telegram.
Last month, Azalea said the MOTHER token would be a payment method for smartphone and cell plans. The move promised utility for the memecoin, a rare development for these coins, which typically have no use case. Still, the token has seemingly lost steam and fallen over 85% from its all-time high per TradingView.